City Digital has acquired Finland’s most well-known football forum, FutisForum2. This acquisition strengthens City Digital’s position in the field of domestic discussion forums.
The partnership has deep roots, as Improve Media, a company within the City Digital group, has been involved in selling advertising solutions for FutisForum2 for the past ten years. This acquisition is a natural continuation of a long and successful collaboration.
City Digital’s Strong Experience with Forums
City Digital has established itself at the core of Finnish online discussions through Suomi24, Finland’s largest discussion forum. Now, with the addition of FutisForum2, the company is further expanding its discussion platform offerings.
“We are excited to welcome FutisForum2 into our group. Football is close to our hearts not only as a sport but also as a cultural phenomenon. We see great value in this community,” says Ville Heinonen, CEO of City Digital.
An Attractive Audience for Advertisers
FutisForum2 has cemented its place as one of Finland’s key online football communities. Discussions on the forum cover both domestic and international football, clubs, players, and football-related travel.
The user base consists of sports enthusiasts, predominantly male, providing an excellent target audience for advertisers looking to engage passionate football fans.
Continuity and Development – No Drastic Changes
While City Digital aims to develop the forum, core users can rest assured that no major changes are planned.
“The forum’s users are highly dedicated, and FutisForum2 is an important space for them to discuss their beloved sport. The community can be confident that the forum remains in stable hands,” Heinonen emphasizes.
The upcoming summer will be a celebration for Finnish football fans, with the Huuhkajat (Finnish national team) kicking off their World Cup qualifiers under a new Danish head coach, while both the Helmarit (women’s national team) and Pikkuhuuhkajat (U21 team) compete in the European Championships.
“We will create a dedicated section for the tournaments on FutisForum2, so that real-time discussions around these events can thrive next summer,” Heinonen explains.
As part of City Digital, FutisForum2 will continue to be a distinctive and active discussion platform where football culture lives and flourishes.
Further information and contact:
Ville Heinonen
CEO, City Digital
+358 40 776 5098